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TNK x Metric Coffee Co: 2019 Reissue

As they have it, Tomorrow Never Knows Fest is a celebration of “rising local indie artists as well as acclaimed national acts, including both musicians and comedians… a city-wide event, uniting six independent venues.” From its 2005 inception onward, TNK has been an annual, persistent celebration in the middle of the most brutal season giving Chicagoans reprieve through music and comedy. This 2019 iteration was no exception. With nearly sixty acts over five days, TNK again had a little something to warm everyone’s heart this January. For us specifically, this year was extra special because 2019 marked our third year pairing with Auditotree to fill their TNK mugs.

TNK focuses on community and independence, making it an exceptional collaboration for Metric. TNK’s Talent Buyer Patrick wrote about these common priorities: “Unlike most cities, the Chicago music scene remains very independent and I think it's extremely important to highlight that.” Not exclusive to Chicago’s music scene, our coffee culture shares this independence-- Metric independently owned since its establishment in 2013-- and throughout our second city’s resilient roots. Look no further than our shared persistence through harsh winters (as I type this it feels -15). Speaking to that persistence, Patrick affirms that the promoters involved with TNK work very hard to bring Chicago a special experience during a typically slow part of the year” because they understand our communal hustle can’t hibernate.

As previously mentioned this is our third year with the privilege of caffeinating TNK fest. I asked Jud, Audiotree’s Director of Business Development and Sponsorship, why Metric?; he kindly responded, “we’re just fans of what Metric does… the Metric family has been really good to us over the past few years...As a company, [Audiotree] wants to align [itself] with cool companies doing great work, and Metric has always been that.” Such generous sentiment made us all the more stoked to re-up our partnership in 2019. We crafted custom pouches of a personalized TNK Blend (notes: milk chocolate, cashew, raisin) for each of the sixty acts.

[Metric's Harris Nash, @harrisnash, w. our TNK Blend]

Also, at the Audiotree owned venues, we were excited to take our partnership further in the form of a cocktail with a kick. “It’s hard to serve coffee at a late night show,” Jud qualified. “We’d met with Jess Salgado [Metric’s Partnerships and Projects Manager] and Mark Mann [Metric’s Director of Operations]...Creating a cool cocktail was a high priority, but we weren’t sure which direction it should go. Thankfully, we have a super-talented cocktail genius by the name of Adam Jevne…He created the idea of doing a White Russian, but infusing Deep Eddy vodka with coffee beans.” Priority achieved (read as, drank).

Such creative projects with an emphasis on cultivating taste and design reinvigorate us over here at Metric. The desire to work with “cool companies” is mutually present and part of why we love this specific relationship with Audiotree’s TNK Fest. Their humans, such as Jud and Patrick, put into action ideas of fierce independence and community. With it a week in the rearview, we’re still excited by 2019’s smash and are already looking forward to what 2020 has in store for all our fellow, resilient Chicago humans and us.

Cardinal's Direction with Metric Coffee

Metric Coffee Co. is happy to announce an amazing collaboration with our neighbors to the south at Cardinal Spirits! Located in Bloomington, Indiana, these artisans have developed a notable reputation for crafting stunning spirits.

Cardinal Spirits opened in 2015, and distills whiskey, gin, vodka, rum, and various liqueurs—including the Songbird Coffee Liqueur. While typically sourcing their beans from Indiana roasters, the distillery is currently collaborating with Chicago’s own Metric Coffee to create an Illinois-only edition of their signature Songbird Coffee Liqueur. This limited run is being launched at Metric Coffee’s HQ in Chicago on November 17th.

The Songbird Coffee Liqueur is made with Metric Coffee beans, vodka, bourbon vanilla, and cane sugar. It’s the kind of ingredient list we at Metric abide and admire: no coloring or flavor extracts added. Just pure and simple goodness. Straight, over ice, or crafted into cocktails or mocktails, we at Metric are just pretty stoked to get our paws around this brew, and want to share it with the world. 

Available at many Binny’s and Whole Foods throughout Chicago, the best way to sample this exclusive product is by hanging out with us Friday, November 17th. Metric West Fulton, located at 2021 W. Fulton, is hosting a launch party from 6pm to 8pm. Cocktails, Hellion Cold Brew, light fare, and music will fill out an evening enjoying the things we love most: coffee, booze, and good people. The event is open to the public with a simple and free RSVP at http://cardinalspirits.com/chicago.