High in the hills of La Coipa—one of Peru’s most prolific coffee-growing regions—Nima Juarez tends her three-hectare farm, El Roble, with grit, intention, and a clear eye on the future. La Coipa sits on the border of the Jaén and San Ignacio districts and accounts for nearly 9% of Peru’s coffee production, but its terrain is unforgiving: steep slopes, limited infrastructure, and no electricity make even the basics a challenge. Yet this is where some of the country’s most honest, character-driven coffees continue to emerge.
Nima lives at the center of the farm with her husband, their two children, and a mischievous dog named Botas—famous for chewing any shoes left within reach. The farm is planted with Catuai, Bourbon, Catimor, and now Marshell. While Catimor offers ease of cultivation, Nima is steadily shifting toward varieties with higher cup potential. It’s a deliberate, long-view investment—her belief that great coffee, not commodity coffee, will build a real future for her family.
She’s part of Gallitos de las Rocas, a producer group named after Peru’s national bird: the Andean cock-of-the-rock (locally, tunki). Its vibrant scarlet plumage and bold crest make it a fitting emblem for a group committed to producing exceptional coffee despite difficult conditions.
Nima and her fellow producers work closely with Origin Coffee Lab through their Solidario program, gaining access to training, financing, and precise quality feedback. For small-scale farmers operating without infrastructure, this support is catalytic—opening the door to better processing, better prices, and long-term sustainability.
With no access to electricity, the family relies on ingenuity and hard work. They found a natural spring on the farm for drinking water, grow banana and cassava to support the household, and maintain a small hive of native stingless bees beside their drying beds. The bees provide honey and help pollinate the coffee trees—one more example of how life and work on the farm are intertwined.
This washed lot from El Roble reflects the clarity of Nima’s commitment: clean, bright, and quietly expressive, shaped by high elevation, thoughtful variety selection, and careful hand-processing on some of Peru’s steepest coffee lands.
Green Price
$5.52
Green cost, milling, transport, taxes and exporting fees.
Transport
$1.07
Importing fees and transport from the farm to Chicago, Illinois.
Our Cost of Production
$6.08
Labor, Rent, Health Insurance, Paid Time Off
Metric
$12.67
Per 10.5oz bag of coffee
Read The Source Code to learn more about price transparency in the coffee industry.
Peru Nima Juarez
Cajamarca, Peru
- Producer Nima Juarez
- Elevation 1720 MASL
- Process Washed
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Quality
Quality means buying high quality coffees from established producers around the world.
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Traceability
Traceability gives recognition to the producers and validates where the coffee is grown, picked, and processed.
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Transparency
We endeavor to contextualize the importance of a fair and balanced trade through the prices we pay.
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Paying More
As an Independent Specialty Coffee Roaster, we always pay well above the C-Market based on two factors; the quality of coffee and the cost of production.
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Fair Wage
A fair wage begins with paying higher premiums to the coffee producer in tandem with providing competitive wages and benefits for our staff here at Metric.
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